Your PR blitz should generate content for this. All the press releases your agency sends out should appear here, along with links to and/or snippets from press coverage achieved.
N.B. You’ll need a licence from the NLA for the latter; it’s an annual fee based on size of team, number of links, annual turnover etc. If you get in touch with them directly they can advise what you’d need to pay.
For the moment I’d also post your blogs in this section, as it will be easier to populate it and make it feel ‘busy’ with multiple types of content. As your profile grows, you may wish to hive the blog off into its own section.
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